dlp motive for Daimler AG at the 32nd ADAC Truck Grand Prix at the Nürburgring

Jun 30, 2017 | Automotive, Sport

The organisers counted 115,000 visitors at the end of the 32nd ADAC Truck Grand Prix at the Nürburgring in the Eifel. Daimler AG was also represented in the paddock with Mercedes-Benz Trucks with a 6,400 sqm stand. dlp motive realized lighting, sound and camera technology, electrical infrastructure and was responsible for the construction of advertising towers and PA towers. The 80x80m square was expanded into a presentation area, in the middle of which an 8-loop for driving and vehicle demonstrations became the central action point. On the sides were grouped information and partner tents, the bar tent “Drivers Inn”, popcorn and cotton candy stations, bull riding and a show truck with information area. In addition to the presentations of the assistance systems, the recurring program item and highlight was the so-called “Truckpool Karaoke” – karaoke was sung in the driver’s cab of a stationary truck and transmitted parallel to the outside on an LED wall. A fun that even “TheBossHoss” could not take away. The rock-country duo was on the stand on Saturdays and was available to fans for photos and autographs.

Press release Truck Grand Prix

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